RSEA Safety and Safety & Apparel Merger



Double the Force, Double the Service: Merger Sets a New Standard in Safety


In April 2022, safety specialists RSEA Safety and Safety & Apparel NZ merged, setting a new standard in safety across all retail, direct, and eCommerce channels in New Zealand. The merger combined Safety and Apparel's nationwide network of safety specialists and major industry clients with RSEA Safety's trans-Tasman connections and retail expertise.


Under the new branding of RSEA Safety NZ, customers can expect exceptional service for their workwear, PPE, and safety needs. This includes access to a highly trained sales team, a wider range of brands and products, and an omnichannel store and online shopping experience.


About RSEA Safety and Safety and Apparel NZ


Established in 2000, RSEA Safety is the largest independent safety business in Australia, with over 80 retail superstores and a hire equipment business. They supply uniforms and PPE to companies like Boral, KFC, and Linfox. There are currently two retail superstores in Mt Wellington and Manukau, with plans for expansion.


Safety and Apparel began operating in the Coromandel in early 2002, with a network of more than 20 safety specialists throughout New Zealand, distribution centers in Hamilton and Christchurch, and a showroom in Auckland. Safety and Apparel is a Toitu enviromark diamond certified organization.


Existing facilities will maintain their current branding, while new retail stores will open under the RSEA Safety brand.


Find Your Perfect Fit: Shop Online 24/7 or In-Store


We offer the convenience of online shopping 24/7, or you can visit our Store Locator to find more information about our physical stores and showrooms locations and opening hours.


For any inquiries, please visit our Contact Us page or via orders.NZ@rseasafety.co.nz or call 0800 NZ RSEA (697 732) .